Mercedes-Benz Group AGCEO says intense pricing competition in China will continue for years, with Chinese brands entering luxury segment, and Mercedes reported 30% Q2 sales drop in China.

Mercedes-Benz CEO Ola Källenius said the intense pricing competition in China's car market will continue for years, calling it a new reality. Chinese brands are spending an enormous amount of money to enter the luxury car segment and compete with models like the S-Class and the G-Wagon. Mercedes reported a 30% second-quarter sales drop in China and announced more cost cuts, particularly in Germany. Källenius noted the decline was similar to the slump in China's overall market and said Mercedes is managing pricing in China as carefully and financially sound as possible. He added that in the top-end segment including AMG performance models, Mercedes still dominates.
Mercedes-Benz Group AGCEO says intense pricing competition in China will continue for years, with Chinese brands entering luxury segment, and Mercedes reported 30% Q2 sales drop in China.
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