Porsche AGWeaker demand in China and overestimated EV demand, leading to lower deliveries and production cuts.
Porsche CEO Michael Leiters is accelerating cost reductions and overhauling the car maker's long-term strategy to recover from a prolonged slowdown. In an interview with Frankfurter Allgemeine Sonntagszeitung, Leiters said the company aims to finalize a second cost-cutting program with its works council before factory holidays in July, with sources indicating additional job reductions of between 2,000 and 4,000 positions or more are being considered. He acknowledged Porsche had overemphasized electric vehicles and planned for annual production of up to 400,000 vehicles, while deliveries fell below 280,000 last year partly due to weaker demand in China. The company now plans for lower capacities and will strengthen cooperation with Audi, assess a new sports car above the 911, and retain the entry-level 718 range, with a long-term strategy to be outlined at a capital markets day in October 2026.
Porsche AGWeaker demand in China and overestimated EV demand, leading to lower deliveries and production cuts.
Porsche Automobil Holding SEAs majority owner of Porsche AG, the same demand weakness and cost-cutting pressures negatively impact the holding company.