Porsche AGSharp sales decline in China and stalling EV strategy force 20% workforce cut.
German luxury carmaker Porsche will cut a total of 9,000 jobs by 2035, equivalent to about one in five employees. In an agreement announced on the 27th by management and employee representatives, they also agreed to cut an additional 5,000 positions while avoiding compulsory redundancies through natural attrition and voluntary retirement. This follows the 3,900 job cuts agreed in February 2025 and an additional 500 cuts due to subsidiary closures, reducing the workforce from around 42,600 at the end of 2024. Michael Reiters, who became CEO at the beginning of this year, has been tasked with a fundamental turnaround of the business amid a sharp sales decline in the once highly profitable Chinese market and a stalling electric vehicle strategy.
Porsche AGSharp sales decline in China and stalling EV strategy force 20% workforce cut.
Porsche Automobil Holding SEPorsche AG's struggles reflect poorly on the holding company's main asset.