General Motors CompanyGM's OnStar and Super Cruise subscriptions are generating billions in revenue with high margins, indicating strong end-customer demand for its software services.
Rivian and General Motors are poised to generate billions in revenue from software innovations that could transform their financial profiles. Rivian's partnership with Volkswagen has already delivered a $1.3 billion lump-sum payment and a $1 billion tranche in early 2025, with another $1 billion unlocked after winter testing in spring 2026, making Volkswagen its largest shareholder. In the first quarter of 2026, Rivian's software and services segment generated $473 million in revenue, up 49% year over year, and $181 million in gross profit, helping the company achieve positive overall gross profit. General Motors expects its OnStar and Super Cruise subscriptions to generate $3.1 billion in realized revenue and $7.5 billion in deferred revenue this year, up from $2.7 billion realized and $5.4 billion deferred last year, with margins that could approach 70%. GM is embedding eight-year basic OnStar subscriptions and three-year Super Cruise subscriptions in all new 2025 model-year vehicles, and early data shows at least 30% of drivers renewed expiring Super Cruise subscriptions in 2025.
General Motors CompanyGM's OnStar and Super Cruise subscriptions are generating billions in revenue with high margins, indicating strong end-customer demand for its software services.
Rivian Automotive IncRivian's software and services segment revenue grew 49% YoY to $473M, with positive gross profit, driven by its partnership with Volkswagen.
Volkswagen AG VZO O.N.Volkswagen's partnership with Rivian includes a $1.3B payment and additional tranches, making VW the largest shareholder, a financial investment.
Volkswagen AGVolkswagen's partnership with Rivian includes a $1.3B payment and additional tranches, making VW the largest shareholder, a financial investment.
NVIDIA Corporation