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Rivian officially launched its R2 SUV in the U.S. on June 9, with a starting price of $57,990 and plans for a cheaper version around $45,000 by late 2027. The company expects the R2 to boost annual deliveries to between 62,000 and 67,000 vehicles this year, up from 42,284 in 2025. Analysts project Rivian's revenue could more than triple from 2025 to 2028 if the R2 succeeds, potentially stabilizing the stock which trades nearly 80% below its IPO price of $78. The R2 costs less to manufacture than the higher-priced R1T and R1S models, which should improve gross margins as sales increase.
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Rivian Automotive IncR2 SUV launch expected to boost deliveries and revenue significantly