Rivian Automotive IncR2 ramp drives H2 delivery target of 42,400-47,400 vehicles, indicating strong demand for the R2 SUV.

Rivian Automotive must deliver 42,400 to 47,400 vehicles in the second half of 2026 to meet its full-year target, after delivering 22,559 in the first half, a required increase of 88% to 110%. The ramp of its R2 SUV, which began deliveries on June 9, is central to the plan, but it currently weighs on profitability, with about $100 million in launch-related costs in Q2 and a $36 million gross loss in its automotive business. Management expects R2's material costs to be about half those of the R1 and other production costs to fall by more than 50%, helping the automotive business reach positive gross profit by year-end. The fourth quarter will be the key test, as a second production shift is not expected to add significant volume until then, and the higher-priced R2 Performance starts at $57,990, while the $44,990 Standard model arrives in 2027.
Rivian Automotive IncR2 ramp drives H2 delivery target of 42,400-47,400 vehicles, indicating strong demand for the R2 SUV.
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