SoFi Technologies Inc.SoFi acquires Composer, an AI startup that enables retail investors to build and execute sophisticated trading strategies without coding, enhancing its platform.
Financial services firm SoFi has acquired Composer, an AI startup that enables retail investors to build and execute sophisticated trading strategies without coding expertise. CEO Anthony Noto said that if you can explain an investment idea in plain English, you can now build, test, and automate it, adding that AI will transform investing much like mobile transformed banking. Following the acquisition, SoFi customers will gain access to thousands of community-created strategies and automated execution from a single platform, though deal terms were not disclosed. The move comes as brokerages compete fiercely to differentiate themselves in a crowded market, with rival Robinhood recently announcing plans to let customers deploy AI agents for stock trading. SoFi reported a 35% jump in members to a record 14.7 million in the first quarter, with adjusted revenue surging 41% to a record $1.1 billion.
SoFi Technologies Inc.SoFi acquires Composer, an AI startup that enables retail investors to build and execute sophisticated trading strategies without coding, enhancing its platform.
Robinhood Markets IncSoFi's acquisition of Composer intensifies competition for Robinhood in offering AI-powered trading tools to retail investors.