SoFi Technologies Inc.Launches AI-powered investing platform, deepening its ecosystem and potentially increasing user engagement.

SoFi Technologies launched Composer by SoFi, an AI-powered investing platform that lets users create, test, and automate sophisticated investment strategies using everyday language. The launch deepens SoFi's push to build an "everything app" for personal finance, blending AI-driven financial coaching with rules-based, automated investing inside a single ecosystem. The move comes alongside the recent launch of SoFiUSD, the first stablecoin issued by a nationally chartered bank, together extending SoFi's ecosystem across traditional assets and blockchain rails. Analysts' consensus narrative projects $6.8 billion revenue and $1.4 billion earnings by 2029, while more cautious estimates assume roughly $6.0 billion of revenue and $1.0 billion of earnings by 2029. Investors are weighing the potential for deeper engagement inside the app against rising compliance and regulatory scrutiny around crypto and data privacy.
SoFi Technologies Inc.Launches AI-powered investing platform, deepening its ecosystem and potentially increasing user engagement.