Bristol-Myers Squibb CompanySotyktu launch shows strong early adoption with one-third of rheumatologists prescribing and favorable positioning.
Bristol Myers Squibb's Sotyktu is beginning to reshape how rheumatologists view oral targeted therapies for psoriatic arthritis, according to Spherix Global Insights' first quarterly Launch Dynamix report. One-third of surveyed rheumatologists have already prescribed Sotyktu, and most non-users expect to initiate their first patient within six months, with physicians estimating that roughly one in five psoriatic arthritis patients could ultimately be appropriate candidates. Early adopters are positioning the TYK2 inhibitor between PDE4 inhibitors and JAK inhibitors, citing its novel mechanism, oral convenience, and favorable perceived safety profile as key differentiators. Amgen's Otezla and JAK inhibitors are most frequently cited as therapies likely to lose share, while AbbVie's Rinvoq served as the fallback therapy in 40% of recent Sotyktu initiations. Lack of physician familiarity remains the leading barrier to broader use, followed by reimbursement hurdles and out-of-pocket costs, though physicians expect prescribing to increase as clinical experience and payer access improve.
Bristol-Myers Squibb CompanySotyktu launch shows strong early adoption with one-third of rheumatologists prescribing and favorable positioning.
AbbVie IncRinvoq is used as fallback in 40% of Sotyktu initiations, indicating potential loss of share.
Amgen IncOtezla is cited as likely to lose share to Sotyktu.