Stellantis NVStellantis in advanced talks for a Maserati partnership with Huawei and JAC to share development costs and improve production utilization at Cassino and Modena.

Stellantis N.V. is reportedly in advanced discussions with Huawei and China's JAC Group over a long-term industrial partnership for Maserati, according to Reuters. The potential arrangement could involve Huawei's Harmony Intelligent Mobility platform and JAC's Maextro luxury brand, with a dual-branding strategy under consideration: a jointly developed vehicle sold as a Maextro in China and as a Maserati internationally. Production of the first jointly developed vehicle could begin as early as the end of 2027. Maserati sold fewer than 8,000 vehicles last year and recorded an adjusted operating loss of €198 million, making the partnership a potential way to share development costs and improve production utilization at Stellantis' Cassino and Modena facilities. However, the deal carries risks, including potential regulatory scrutiny in Western markets due to Huawei's involvement and concerns about diluting Maserati's luxury brand identity.
Stellantis NVStellantis in advanced talks for a Maserati partnership with Huawei and JAC to share development costs and improve production utilization at Cassino and Modena.
Huawei's involvement in the Maserati partnership could face regulatory scrutiny in Western markets, a risk to the deal.