Stellantis NVStellantis plans to launch nine affordable vehicles and expand Ram lineup, targeting higher sales and margins.
Stellantis is targeting a major North American turnaround by expanding its Ram truck lineup and launching nine new vehicles priced under $40,000 by 2030. The automaker aims to grow Ram's U.S. sales to 825,000 units by 2030, a 60% increase from last year, while Jeep targets 740,000 vehicles. The nine affordable models include two priced below $30,000, intended to boost production capacity utilization to 80% and lift regional margins to between 8% and 10%. Stellantis also plans to grow North America sales volume by 35% and revenue by 25% by the end of the decade.
Stellantis NVStellantis plans to launch nine affordable vehicles and expand Ram lineup, targeting higher sales and margins.
General Motors CompanyStellantis's aggressive Ram expansion and affordable vehicle plans could intensify competition for GM in the North American market.