Tesla IncTesla's Japan sales more than doubled, with June registrations up 183.7% YoY, and expansion of delivery network to meet demand.
Tesla registered roughly 12,000 vehicles in Japan in the first six months of this year, more than doubling its 2025 full-year total of over 10,000. June registrations jumped 183.7% year over year to 3,997 vehicles, making Tesla Japan's second-best-selling imported brand for the month behind Mercedes-Benz and ahead of BMW. To keep up with demand, Tesla plans to increase its delivery sites in Japan by 60% this year, from seven to 11, adding locations in Yokohama, Kobe, the Greater Tokyo Area, and Nagoya. The company also added Mikawa Port in Aichi prefecture as a second import entry point, roughly doubling annual import capacity to about 48,000 vehicles. Japan's revised EV subsidy framework, which emphasizes supply-chain security and V2X capability, favors Tesla due to its Panasonic battery cells and bidirectional charging support, while reducing incentives for Chinese EV makers like BYD.
Tesla IncTesla's Japan sales more than doubled, with June registrations up 183.7% YoY, and expansion of delivery network to meet demand.
Tesla's growth in Japan benefits Panasonic as its battery cell supplier, with Tesla's EV subsidy advantage tied to Panasonic cells.
Mercedes-Benz Group AGTesla was second-best-selling imported brand behind Mercedes-Benz in June, but no direct impact on Mercedes-Benz stated.
Bayerische Motoren Werke AktiengesellschaftTesla surpassed BMW in June Japan sales, but article does not detail impact on BMW.
BYD Co Ltd Class AJapan's revised EV subsidy framework reduces incentives for Chinese EV makers like BYD, favoring Tesla.