Ford Motor CompanyFord's year-to-date EV sales declined 58% amid a strategy shift, despite the overall market rebound.
US electric vehicle sales jumped to their strongest level since the federal tax credit ended last fall, with preliminary estimates showing more than 85,000 EVs sold in May. The average transaction price for a new EV fell 4% year-over-year to $54,532, marking the 11th consecutive month of declines, while automaker incentives remained elevated at roughly 14% of the average transaction price, or about $7,600 per vehicle. The rebound comes at a crucial time for Ford, which is launching a new midsize EV truck in 2027 on its Universal EV Platform and saw its year-to-date EV sales decline 58% amid a strategy shift. Rising gasoline prices are also driving higher interest in EVs, and Tesla, which accounts for about half of all US EV sales, contributed to the pricing pressure with its own price cuts.
Ford Motor CompanyFord's year-to-date EV sales declined 58% amid a strategy shift, despite the overall market rebound.
Tesla IncTesla contributed to pricing pressure with its own price cuts, but the overall market rebound may benefit sales.
NVIDIA Corporation