Volkswagen AGVW plans US model overhaul and pickup launch, with Schubert as new US chief.
Volkswagen is preparing a significant shake-up of its US operations, including a review of its entire model range and the appointment of Marco Schubert as head of its American business, according to a report by German business newspaper Handelsblatt. Schubert, currently Audi's outgoing sales chief, will succeed Kjell Gruner, who is departing the company. Thomas Schäfer, head of the VW brand, has identified pickups and large SUVs as expansion areas, targeting a launch for the brand's first pickup truck before 2030, with the vehicle to be built in the US. No decision has been made on whether VW will develop the pickup independently, with suppliers, or through a partnership, with Ford seen as the leading candidate for collaboration. The move follows a call last week by Porsche SE, VW's majority shareholder, for swift action to strengthen the group's competitive position after booking billions of euros in impairments on its stake.
Volkswagen AGVW plans US model overhaul and pickup launch, with Schubert as new US chief.
Porsche Automobil Holding SEPorsche SE's call for swift action to strengthen VW's competitive position may improve its investment value.
Volkswagen AG VZO O.N.VW plans US model overhaul and pickup launch, with Schubert as new US chief.
Ford Motor Company