Newland Digital Technology Co., Ltd. designs, develops, sells, operates, and maintains financial POS terminal equipment in China. Its products include digital payment terminals such as SmartPOS, SmartECR, traditional POS, barcode and multimodal payment terminals, self-service and industry equipment, plus intelligent identification terminals like data recognition engines, PDAs, multi-form scanners, RFID, and industrial intelligent products with related equipment management software. It also offers merchant operations covering digital payment, SaaS, marketing, and value-added services, as well as telecom digitalization services. Formerly known as Fujian Newland Computer Co., Ltd., it changed its name to Newland Digital Technology Co., Ltd. in November 2018; it was founded in 1994 and is headquartered in Fuzhou, China.