Alpha Group is an animation and entertainment company operating in China and internationally. It engages in content creation, production and distribution, marketing, and IP commercialization, including animated films, IP authorization, cultural performances, film and television, media advertising, and IP licensing. The company also sells baby strollers, car safety seats, beds, dining chairs, baby walkers, paper products, and indoor play toys under the babytrend and Aobei brands, along with animation IP and building block toys, and develops and operates mobile games. Formerly known as Guangdong Alpha Animation and Culture Co., Ltd., it changed its name to Alpha Group in March 2016; it was incorporated in 1993 and is headquartered in Guangzhou, China.