Shanghai Morn Electric Equipment Co., Ltd. researches, designs, develops, produces, and sells cables in China, together with its subsidiaries. It operates in two segments: Cable and Quasi-Financial. Under the Morn brand, it offers power and electrical equipment cables, including aluminum alloy, mineral insulated flexible fire-proof, LV and MV fire-resistant power, ceramic high-temperature fire-resistant, metal flexible pipe equipment, frequency converter, shielding and chemical resistance, encoder, oil resistant corrosion split-phase comprehensive sheath, and high and low temperature resistant cables. The company is also involved in factoring, debt collection services, investment activities, property management, hotel accommodation, and trading. Its products serve fields such as power, rail transportation, construction engineering, new energy, communications, ships, intelligent equipment, metallurgy, petrochemicals, port machinery and marine engineering, and mining. Founded in 1997, it is headquartered in Shanghai, China.