004370.KO▲
Nongshim Opens Standalone Shin Ramyun Pavilion at Taste of London
Nongshim has opened a standalone pavilion at the Taste of London food festival in The Regent's Park, running through June 21st. The 150-square-meter interactive booth showcases the flagship Shin Ramyun and the new Shin Ramyun Toomba, offering visitors a tasting zone with freshly made noodles and a mini-game to guess core ingredients for prizes. The dining area replicates a traditional Korean Pojangmacha night-market tent, reflecting growing UK interest in Korean culture. The company aims to strengthen its European market presence through direct consumer engagement at the event, which expects over 50,000 visitors.