Reply S.p.A. provides consulting, system integration, and digital services based on communication channels and digital media in Italy and internationally. Its platforms include Axulus Reply for the industrial sector with generative AI, Brick Reply for digital-as-a-service transformation of industrial operations, Discovery Reply for managing digital content life cycles, and Lea Reply for supply chain execution. It also offers TamTamy Reply for agentic AI solutions and enterprise social networking, Ticuro Reply for remote digital healthcare processes, and X-RAIS Reply for AI-based radiological diagnosis. The company serves industries such as automotive and manufacturing, energy and utilities, financial services, logistics, retail and consumer products, and telco and media, and has a strategic collaboration with the European Institute of Oncology for domain-specific oncology Large Language Models. Reply S.p.A. was founded in 1995 and is headquartered in Turin, Italy.