iQIYI, Inc. provides online entertainment video services in the People's Republic of China. It operates a platform offering internet video content, including professionally produced content licensed from providers and self-produced content. The company also produces, aggregates, and distributes online long-form videos, micro dramas, micro animations, micro variety shows, edited video clips, and video blogs, and provides experience services, online mobile games, comics, and other offerings. It offers membership, online brand and performance-based advertising, and content distribution services, and is involved in talent agency and IP licensing activities. Formerly known as Qiyi.com, Inc., it changed its name to iQIYI, Inc. in November 2017. Incorporated in 2009 and based in Beijing, the People's Republic of China, it is a subsidiary of Baidu Holdings Limited.