Zhihu Inc. operates an online content community in the People's Republic of China through itself and its subsidiaries. Its content spans categories such as career development, science and technology, business and finance, consumer decision-making, lifestyle, and entertainment. The company offers the Yan Selection membership program, which provides premium content including fictional stories and novels, other books and magazines, live and recorded lectures, and audiobooks. It also provides marketing services, consisting of online advertising and content-commerce solutions, as well as content-related services such as vocational training. In addition, it provides technology, business support, consulting, and internet services, and holds an audio-visual permit. The company was formerly known as Zhihu Technology Limited and changed its name to Zhihu Inc. in October 2020. Zhihu Inc. was founded in 2010 and is headquartered in Beijing, the People's Republic of China.