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Rongxin Culture's H1 revenue up 20.81%, AI business becomes new engine
Rongxin Culture disclosed its semi-annual report on August 27, achieving operating revenue of 218 million yuan in the first half, up 20.81% year on year, with growth significantly faster than the same period last year. The company is at a key stage of strategic transformation from traditional children's book planning to content plus IP plus AI applications, with AI drama and comic drama business becoming the core incremental engine. In February 2026, the company took control of Yuhe Culture, officially entering the AI drama and comic drama track. During the reporting period, Yuhe Culture achieved revenue of 30.7416 million yuan with a gross margin of 81.20%, significantly higher than the 42.57% of the traditional book planning and distribution business. The children's book main business remains at the forefront of its niche market. According to OpenBook, the company ranks second in children's popular science with a market share of 3.44%, and fourth in early childhood enlightenment with a market share of 6.54%. In addition, the company's controlling subsidiary Zhiqu Technology signed a framework cooperation agreement with Volcano Engine under ByteDance to explore new commercialization models for content assets. During the reporting period, selling expenses rose 59.30% year on year to 91.449 million yuan, while research and development investment increased 84.24%.