ThailandElectrification & Mobility
AJA to launch run-for-rewards event this August, advancing new energy business
AJA is preparing to launch a run-for-rewards marketing activity in August 2026, and is currently studying the feasibility and suitability of the products to be used. Chief Executive Officer Mr. Pichai Panjasang revealed that although demand for electric motorcycles is high, actual sales are still pressured by tight lending from financial institutions. As for the plan to build an ecosystem in the new energy business with Chinese partners, it is a large-scale project that will take time, with clarity expected in more than eight months. AJA previously signed a memorandum of understanding with Chinese partners in November 2025 to study cooperation in Thailand's new energy industry. The cooperation framework has an initial term of three to five years, and the projects under study are worth approximately 14.3 billion baht.