Niu Technologies designs, manufactures, and sells electric scooters through its subsidiaries in China, Europe, and other international markets. Its product lines include electric motorcycles, mopeds, and bicycles such as the NQi, MQi, UQi, and FQi series, along with the KQi kick-scooter series, BQi e-bike series, and XQi electric motorcycle and NXT hyper electric bicycle. The company also offers accessories, spare parts, lifestyle items, and performance upgrade components, and operates the NIU app with features like repair requests, service station locator, theft reporting, and riding data. Founded in 2014 and headquartered in Beijing, China, Niu Technologies sells and services its products through city partners, franchised stores, distributors, dealers, retailers, third-party e-commerce platforms, and its online store under the NIU brand.