SiS Distribution (Thailand) Public Company Limited

Brokers view the outlook for the IT retail and wholesale sector in Q3 2026 as still strong, supported by sales of Apple and Android smartphones as well as the commercial segment where demand is accelerating. They highlight three standout stocks: COM7, ADVICE, and IT City. Charnthawat Sukhanan, an analyst at Kasikorn Securities, said sales in July and August grew strongly, with COM7 expected to see sales growth of more than 15% YoY, ADVICE around 20% YoY, and IT City more than 20% YoY. Meanwhile, wholesaler SIS is expected to grow more than 10% YoY, and SYNEX has also reported growth. The research arm maintains a Positive view on the gadget group, favoring retailers over wholesalers, with target prices of 34.12 baht for COM7, 8.82 baht for ADVICE, and 10.83 baht for IT City. It also points to attractive entry points if prices weaken and recommends watching the launch event of Apple's iPhone 18 on September 9.

SiS Distribution Thailand, or SiS, is advancing its robotics business into humanoid robots by importing the DOBOT Atom, the first model from DOBOT, to support collaboration with humans in the AI era and an aging society. The global humanoid robot market was valued at approximately 4.89 billion US dollars in 2025 and is expected to expand to over 165 billion US dollars by 2034. Meanwhile, Thailand is entering a fully aged society, with the proportion of the population aged 60 and above projected to reach about 30 percent of the total population by 2035. SiS showcased the DOBOT Atom at the Thailand–China Cooperation Expo 2026 in the Humanoid Robot Showcase zone, one of the event's highlights demonstrating AI and robotics potential from leading Chinese developers. Managing Director Somchai Sittichaisrichart said that humanoid robots will play a key role in enhancing organizational productivity and driving the transformation of Thai businesses in the AI era.

SIS disclosed that its large stock of older, lower-cost PCs will support earnings in the third quarter of 2026, even as rising IT equipment prices weigh on sales of entry-level smartphones, which form its main customer base. While unit sales may drop 10 to 15 percent, a price increase of up to 30 percent means the company still expects revenue growth. Managing Director Somchai Sittichaisrichart said the company has divided its customer base into three groups based on profit impact. The group that was loss-making due to old-price contracts requiring delivery at new, higher costs has already been dealt with. As a result, profit in the third quarter, which is the high season for the business, is expected to improve as the market adjusts to new pricing and margins rise.