Forside Co., Ltd. is an investment holding company operating in Japan across prize, content, event, master rights, AI-related, and logistics businesses. It plans, manufactures, and sells prizes for crane games and other prize games, operates the e-book distribution site Mobibook, and runs a publishing business. The company also exhibits and sells famous content at event venues in commercial facilities, and engages in business tool development, GPU server sales, general freight trucking and freight forwarding, human resources services, temporary staffing, contract work, IT solutions, and transportation services, as well as acting as a sales agent. Formerly known as SmartEbook.com Co., Ltd., it changed its name to Forside Co., Ltd. in April 2015, was incorporated in 2000, and is based in Tokyo, Japan.