HTC.BK▲
Haad Thip Elevates Southern Recycling Partnership to Full-Scale rPET Sourcing
Haad Thip Public Company Limited, or HTC, a producer and distributor of beverages under the "Coca-Cola" umbrella across 14 southern provinces, has announced the upgrade of its "Southern Recycling Partnership" project from a pilot initiative launched in 2025 to a full-scale sourcing process for recycled plastic pellets, or rPET. The company signed a memorandum of understanding with Oxitec Company Limited, a specialist in collecting used materials in the South, and Royce Universal Company Limited, a producer of rPET pellets, on 16 September 2026. Under the new framework, Haad Thip can send purchase orders to Royce Universal through a single point, with Royce Universal coordinating with Oxitec to procure raw materials, which may be PET bottles processed into flakes or compressed into bales, and then transport them to Royce Universal's plant in Nakhon Pathom Province to be produced into rPET pellets before Haad Thip takes them back to make new packaging at its Phunphin plant in Surat Thani Province. During discussions to develop this partnership, Haad Thip has already ordered as much as 1,000 tonnes of rPET pellets from Royce Universal, compared with the pilot phase that ended in the second quarter of 2026, which was able to bring used PET bottles from the South back into production of roughly 100 tonnes of rPET pellets, in line with the target set. Major General Patchara Rattakul, Chief Executive Officer of Haad Thip, said that volatility in the PET market stemming from the situation in the Middle East has driven virgin PET prices up sharply, making it important to have diverse raw material sourcing options, as rPET is competitively priced and meets sustainability goals. Dr. Seksan Udomsri, Chief Executive Officer of Oxitec, said the partnership will help more PET bottles enter the recycling process and serves as an important foundation for compliance with the principle of Extended Producer Responsibility for the collection of used packaging, on which the Thai government is currently considering draft legislation. Mr. Thatchawat Techamongkolchit, Chief Executive Officer of Royce Universal, said that this partnership, developed from a pilot project with a target of just a hundred tonnes into a full business process, proves that bottle-to-bottle recycling can truly happen. Haad Thip has adjusted its operating targets in line with The Coca-Cola Company, aiming to use 35-40% recycled material in primary packaging and to support the collection of 70-75% of the bottles and cans it puts on the market by 2035.