Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreation products for fishing worldwide. It operates through three segments: Fishing; Camping & Watercraft Recreation; and Diving. The Fishing segment offers electric motors, marine battery chargers, shallow water anchors, sonar and GPS equipment, and downriggers under the Minn Kota, Humminbird, and Cannon brands. The Camping & Watercraft Recreation segment provides portable outdoor cooking systems and accessories under the Jetboil brand, and kayaks, canoes, personal watercraft equipment, and paddles under the Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment under the SCUBAPRO brand, and also offers maintenance, repair, diving education, and travel program services. The company was founded in 1970 and is headquartered in Racine, Wisconsin.