Mattel, Inc. is a play and family entertainment company that designs, manufactures, markets, and sells toys, games, and other products across North America, Europe, the Middle East, Africa, Latin America, and Asia Pacific. Its brand portfolio includes Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters for dolls and accessories; Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Cars for die-cast vehicles and playsets; and Fisher-Price, Little People, Thomas & Friends, and Power Wheels for infant, toddler, and preschool products. The company also offers action figures, building sets, games, and other products under brands such as Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus, as well as licensor partner brands including Disney Pixar, Microsoft, NBCUniversal, and WWE. Mattel sells through retailers, wholesalers, and directly to consumers via its e-commerce platforms and third-party channels. Founded in 1945, it is headquartered in El Segundo, California.
Mattel Launches Thomas & Friends Content and Bluey Licensing Deal With BBC Studios
Mattel has launched a new Thomas & Friends: Railway Stories content line and signed a Bluey licensing deal with BBC Studios, placing fresh content and toys at the center of its strategy. The moves come as Mattel shares trade at US$13.31, up 1.10% on the day but down 33.58% year to date, with a 1-year total shareholder return of negative 23.20%. The most followed analyst narrative pins Mattel's fair value at $26.97, framing the current price as 51% undervalued, on the view that creative IP revitalization, major licensing partnerships and a push into movies and streaming content can unlock higher-margin recurring revenue beyond traditional toy sales. That bullish case could crack if digital entertainment keeps pulling children away from physical play, or if brand fatigue hits legacy franchises like Barbie and Hot Wheels harder than expected.
Mattel Q2 Revenue Rises 10.5% to $1.13 Billion but EPS Miss Sinks Stock
Mattel reported second-quarter revenues of $1.13 billion, up 10.5% year on year and 2.4% above analysts' expectations, yet the toy maker missed analysts' EPS and EBITDA estimates and its stock has fallen 7.1% since reporting to trade at $13.81. The results came as the four consumer discretionary toys and electronics stocks tracked in the roundup collectively beat consensus revenue estimates by 3.8%, with next quarter's revenue guidance 5% above expectations and share prices up 2.4% on average since the latest earnings results. Bark posted the group's best quarter, with revenues of $78.82 million, down 23.4% year on year but 2.4% ahead of expectations, alongside beats on EPS and EBITDA, sending its stock up 4.7% to $9.59. Hasbro reported revenues of $1.14 billion, up 16.2% year on year and 6.6% above estimates, with EPS and EBITDA also beating, and its stock is up 10.3% at $89.99. Funko logged revenues of $207.7 million, up 7.4% year on year and 3.7% above expectations, with EPS and EBITDA beats, and its stock is up 1.8% at $5.38.
Lego's First Half Sees Revenue and Profit Growth, World Cup and F1 Products Attract New Customers
Danish toy giant Lego reported a 21% increase in revenue to 41.9 billion Danish kroner ($6.54 billion) and a 32% rise in net profit to 8.6 billion kroner for the first half of the year, achieving growth in both revenue and profit. Products themed around the soccer World Cup and Formula One attracted new customers, boosting performance. Lego's strategy of partnering with movies and popular series, along with increased production of adult-oriented sets, has led to growth surpassing competitors like Mattel and Hasbro in the U.S., expanding its market share. CEO Niels Christiansen said, "The product portfolio is very strong, and we have successfully captured new popular areas." In the first half, Lego launched over 330 new sets, including a $199.99 replica of the World Cup trophy and Pokemon sets. However, rising plastic costs due to high oil prices stemming from the situation in Iran could impact the second half of the year.
Mattel Q2 Sales Beat Estimates as Margin Pressure Squeezes Earnings
Mattel reported second-quarter 2026 net sales of $1.13 billion, up 10% year over year and 4.2% above the Zacks Consensus Estimate of $1.08 billion, while adjusted earnings fell to 1 cent per share from 21 cents a year earlier and missed the consensus estimate of 3 cents by 66.7%. Worldwide Vehicles gross billings increased 11% in constant currency to $463 million, mainly on Hot Wheels growth, and Action Figures, Building Sets, Games and Other gross billings rose 33% in constant currency to $358 million, helped by games, Mattel163 and action figures tied to theatrical releases. Adjusted gross margin declined 260 basis points year over year to 48.6%, with tariffs reducing margin by 170 basis points, inflation by 120 basis points, higher royalties by 110 basis points and foreign exchange by 60 basis points, while Mattel163 contributed 120 basis points of benefit and tariff-mitigation actions and Optimizing for Profitable Growth savings added another 80 basis points. Management reaffirmed full-year 2026 guidance for constant-currency net sales growth of 3% to 6%, adjusted operating income of $580 million to $630 million, adjusted earnings of $1.27 to $1.39 per share and adjusted gross margin of about 50%, with sequential improvement expected in the second half. The stock carries a Zacks Rank of 3, or Hold, with a Value Score of A and VGM Score of B, while its Growth Score of C and Momentum Score of D are less favorable.
Mattel Launches Game Studios to Expand Digital Play
Mattel has launched Mattel Game Studios to create original digital interactive experiences based on its toy brands. The move builds on Mattel's recent acquisition of mobile game developer Mattel163 and deepens its presence in digital gaming. Mattel Game Studios focuses on extending core franchises into virtual and interactive formats that sit alongside physical products. The initiative marks a further push into gaming and virtual experiences that could influence how the company positions its brands with consumers. The key marker to watch is the planned global rollout of Uno Wild in early 2027 under Mattel Game Studios.
Mattel Brick Shop Unveils 1:1 Scale XBOX Console Building Set
Mattel has announced a new premium building set from its Mattel Brick Shop brand, a 1:1 scale model of the original Microsoft XBOX console celebrating the console's 25th anniversary. The 3,509-piece set, priced at $329.99 and available for presale now at select retailers including Amazon, Best Buy and Mattel Creations, recreates the console and its iconic 'The Duke' controller with interactive lights, sounds and hidden scenes from Halo: Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts. The set includes 12 NanoWorld figures and modular game-inspired scenes that can be displayed individually, with the controller activating illuminated effects and authentic game soundtracks. Ted Wu, SVP, Global Head of Vehicles and Building Sets at Mattel, said the company obsessed over every detail to faithfully recreate the original XBOX console.
Mattel to Report Q2 Earnings with Revenue Expected to Rise 7.9%
Mattel is set to report its second-quarter earnings this Tuesday after the market closes, with analysts expecting revenue to grow 7.9% year on year, a reversal from the 5.7% decline in the same quarter last year. The company beat revenue expectations last quarter, reporting $862.2 million, up 4.3% year on year, and provided full-year EPS guidance that exceeded analyst estimates. Analysts have largely maintained their estimates over the past 30 days, though Mattel has missed revenue estimates multiple times in the last two years. Among peers, Hasbro reported a 16.2% revenue increase, beating expectations by 6.6%, while AMC Entertainment posted 14.2% growth, topping estimates by 8.7%. Mattel shares have risen 15.9% over the past month, compared to an average 2.4% decline for consumer discretionary stocks, and the average analyst price target stands at $18.31 versus the current share price of $15.09.
Mattel and Lucha Libre AAA Announce Worldwide Licensing Partnership
Mattel and WWE have announced a new multi-year global licensing agreement that expands Mattel's WWE portfolio to include Lucha Libre AAA Worldwide, one of Mexico's most iconic lucha libre promotions. Beginning Fall 2027, Mattel will launch an all-new line of AAA action figures inspired by the promotion's legendary stars, iconic masks, and vibrant storytelling. The collection will feature recognizable talent including Psycho Clown, El Hijo del Viking, La Parka, and Mr. Iguana, with a made-to-order Mr. Iguana action figure debuting at San Diego Comic-Con as the first product. This deal reinforces Mattel's position as the home of WWE action figures, with its WWE Elite Collection ranked as the number one action figure in 2025. WWE acquired AAA in August 2025 in partnership with Mexico-based sports and entertainment holding company Fillip.
Mattel unveils San Diego Comic-Con 2026 exclusive collectibles lineup
Mattel announced an exclusive lineup of action figures and dolls for San Diego Comic-Con 2026, featuring franchises such as Netflix's KPop Demon Hunters, Monster High, Jurassic World and Masters of the Universe, with items priced between US$25 and US$80 and available at the convention and on MattelCreations.com from July 23. The limited-run, fan-focused merchandise reinforces Mattel's strategy of turning its brands into broader entertainment and merchandising ecosystems, though these collectibles are unlikely to significantly impact near-term financial results. The company continues to balance IP expansion with a high debt load, and investor opinions on fair value range widely from US$18.69 to US$37.53.
Mattel Q1 revenue beats estimates but shares fall 6.6%
Mattel reported first-quarter revenues of $862.2 million, up 4.3% year on year and exceeding analysts' expectations by 6.6%, the biggest beat among four tracked consumer discretionary toys and electronics stocks. The company also raised its full-year EPS guidance above estimates and posted a decent beat on adjusted operating income. Despite the strong results, Mattel shares have fallen 6.6% since the report, trading at $13.90. Among peers, Hasbro delivered the fastest revenue growth at $1 billion, up 12.7%, but its stock dropped 13.4%, while Funko shares surged 21.7% after beating estimates and raising guidance. Bark was the weakest performer, with revenues down 25% to $86.57 million, missing estimates and issuing disappointing guidance.
Mattel unveils three new Hot Wheels collectibles for San Diego Comic-Con 2026
Mattel announced three new Hot Wheels collectibles that will debut at San Diego Comic-Con 2026, available starting July 23 at the Mattel booth and on MattelCreations.com. The "Fandom in the Fast Lane" collection includes a KPop Demon Hunters Porsche 911 GT3 R priced at $30, a Stranger Things 10th Anniversary Hawkins Van diorama at $40, and a Top Gun 40th Anniversary Set at $35. The die-cast cars are inspired by Netflix's KPop Demon Hunters and Stranger Things, and Paramount Pictures' Top Gun, and are designed for modern collectors at the intersection of pop culture and play. Nick Karamanos, Senior Vice President at Mattel, said the collaborations capture the energy and iconic spirit of each title in an authentic way for fans.
Disney Eyes $280 Million Global Opening for Toy Story 5
Disney is poised for a major box office weekend as Toy Story 5 heads into theaters with expectations of one of the strongest openings of the year. Early forecasts suggest the latest Pixar installment could generate $145 million to $150 million domestically across roughly 4,400 screens, with international markets adding another $135 million or more, putting its global opening above $280 million. That would top the opening performance of many recent family releases and surpass the $120 million debut of Toy Story 4. The film features returning voice actors Tom Hanks, Tim Allen, and Joan Cusack, along with a new song by Taylor Swift, while favorable conditions such as summer school breaks and light competition support its prospects. A strong opening would reinforce the value of Disney's family franchises and benefit theater operators, IMAX screens, and merchandise partners like Mattel, with the U.S. box office already up 11.6% year over year to $4.13 billion.
BRANDmania licensing festival returns to Essen with expanded programme and new interactive zones
BRANDmania, Europe's largest B2B networking festival for licensing and partnerships, will take place on 24 and 25 June at the Zeche Zollverein site in Essen, Germany. The event, organized by the Spielwarenmesse Group, features an expanded programme including a new BRANDmania Ink Lab where attendees can get a free tattoo of a licensed design, a Glow Up Area, and a Collab Culture Lounge. Major licensors such as Hasbro, Mattel, Paramount Global, Universal Products & Experiences, and Warner Bros. Discovery will host exclusive screenings previewing upcoming themes and franchises. The Stage programme, presented by Licensing International Germany, will open with insights from the Global Licensing Industry Study 2026 and include a blindmate® session with Duolingo seeking a brand match.
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